Rob Richmond

Insights

On acquisition, listing. and group building.

Occasional writing on how the best acquirers actually build value — and why sequence matters more than most owners think.

Ownership

July 2026 · 5 min read

The Five Levels

The 5 Levels of Entrepreneur — And Why Almost Everyone Stops at Level 4

Every owner sits somewhere on a ladder from solopreneur to shareholder. Level 5 — true liquidity — is the rung almost nobody reaches, because it needs a mechanism private businesses rarely get.

Read the article

Strategy

July 2026 · 6 min read

Acquire. List. Group.

Why the Smartest Owners Have the Sequence Backwards

Most owners scale by acquisition in the same order — buy, bolt on, build a group, then maybe list. The most successful serial acquirers did it the other way round, and the reason is structural, not stylistic.

Read the article

Prefer to talk it through?

Not sure which stage applies to you?

Book a 30-minute call

Not ready to talk?

Start with the Playbook and the email series.

Take the Scorecard Book a call